{"id":1333,"date":"2021-01-23T11:16:52","date_gmt":"2021-01-23T05:46:52","guid":{"rendered":"https:\/\/india.wordcamp.org\/2021\/?post_type=wcb_speaker&p=1333"},"modified":"2021-02-16T17:11:11","modified_gmt":"2021-02-16T11:41:11","slug":"marieke-van-de-rakt","status":"publish","type":"wcb_speaker","link":"https:\/\/india.wordcamp.org\/2021\/speaker\/marieke-van-de-rakt\/","title":{"rendered":"Marieke van de Rakt"},"content":{"rendered":"\n
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\n
\"Marieke\"
The mission of Yoast is SEO for everyone. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.\n\nYoast\u2019s offices are located in Wijchen, the Netherlands. We have colleagues and users all over the world.\n\nAt Yoast, we believe in Open Source. We strongly believe in giving back to the community. In our view that means giving back to the place we live in, together! Foto Rob Voss – www.robvoss.nl<\/figcaption><\/figure><\/div>\n\n\n\n

Preferred Pronouns: she\/her<\/p>\n<\/div>\n\n\n\n

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Marieke van de Rakt is the CEO at Yoast. Yoast is most famous for The Yoast SEO plugin for WordPress. Mariekes main focus is on growing the company. She’s really passionate about maintaining an open and friendly company culture and she’s also heavily involved in the marketing of Yoast<\/p>\n\n\n\n

Topic: Outrank your competition with a great content SEO strategy<\/strong><\/p>\n\n\n\n

WordPress out of the box is pretty SEO-friendly. Add Yoast SEO and your technical SEO is pretty much covered. If you want to do more and really outrank your competition, you’ll just need to have a great content SEO strategy.<\/p>\n\n\n\n

In this talk I’ll first explain the importance of SEO copywriting and of internal linking. After that, I’ll talk you through some practical tips with which you can start optimising your website today.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Preferred Pronouns: she\/her Marieke van de Rakt is the CEO at Yoast. Yoast is most famous for The Yoast SEO plugin for WordPress. Mariekes main focus is on growing the company. She’s really passionate about maintaining an open and friendly company culture and she’s also heavily involved in the marketing of Yoast Topic: Outrank your … Continue reading “Marieke van de Rakt”<\/span><\/a><\/p>\n","protected":false},"author":14614948,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_user_name":"mariekerakt","footnotes":""},"speaker_group":[45],"class_list":["post-1333","wcb_speaker","type-wcb_speaker","status-publish","hentry","wcb_speaker_group-talks"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pc7p5S-lv","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/680332e6a2c01fb87007fc18990326c1dcb1d55f195a57c3f41bf41107c0db21?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/680332e6a2c01fb87007fc18990326c1dcb1d55f195a57c3f41bf41107c0db21?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/680332e6a2c01fb87007fc18990326c1dcb1d55f195a57c3f41bf41107c0db21?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/680332e6a2c01fb87007fc18990326c1dcb1d55f195a57c3f41bf41107c0db21?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/680332e6a2c01fb87007fc18990326c1dcb1d55f195a57c3f41bf41107c0db21?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/680332e6a2c01fb87007fc18990326c1dcb1d55f195a57c3f41bf41107c0db21?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/users\/14614948"}],"replies":[{"embeddable":true,"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":4,"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/1333\/revisions"}],"predecessor-version":[{"id":3788,"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/1333\/revisions\/3788"}],"sessions":[{"embeddable":true,"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/1406?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/india.wordcamp.org\/2021\/wp-json\/wp\/v2\/speaker_group?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}